Check out this link from Nielsen to gain insight as to why a conversation with “her” is essential…and makes very good business sense…
The African-American Woman Offers Unparalleled Opportunities for Brands
Leave a reply
Tag Archives: economy
Fernando Ruiz & Heavenly Jenkins need not apply…
There are a total of 15 charts.
I chose “Number 15″ to share, but I guarantee that the other 14 will enlighten you about two of the most vital and growing consumer groups –
African-Americans and Latinos
“No. 15 – Employers are more likely to turn away job seekers if they have African-American sounding names.”*
Click here to be enlightened.
*Source: “15 Charts that Prove We’re Far from Post-Racial,” HuffPost Black Voices, 7/2/14
Inner City Blues – “Food Insecurity”
My colleague, Tony Martinez, shared this GALLUP article, “In U.S., Single-Parent Households Struggle More to Buy Food” with me.
Sobering statistics that underscore the fact that what was once mainly prevalent in only African-American households, is now a far-reaching urban reality.
DIVA ON A DIME – Wealth isn’t characterized by Income and Spending Alone
Last February, I posted a blog, “Meet Miss Recessionista.”
It spoke to how women are “holding it down” – surviving the economic crunch, shifting priorities and doing the same (and in some cases, more) with less.
One year later, surviving in a tough economic climate is still prevalent among all consumers, but especially African-Americans.
While unemployment declined to 8.5%, African-American unemployment rose to 15.8%.
Taking nothing away from my brothers, it is fact that sisters are more actively involved and engaged in the shopping process.
To that point, there is an article, “Living Large On Less,” in the February issue of ESSENCE Magazine.
The cover “tease” boasts DIVA ON A DIME – How You Can Do More With Less.
Part of an on-going series, the article examines
“…how women are spending and saving in these uncertain times. Three ESSENCE readers – a teacher, an accountant and an entrepreneur – give up the goods on how to afford the the things you love.”
Check it out.
The Lipstick Index
Those who know me are aware of the correlation I continually draw between the economy and the use of lipstick.
In an economic downturn, lipstick becomes an affordable indulgence and luxury that many women rely on, not only to look good, but to empower and alleviate, if only temporarily, economic pressure and despair.
Turns out lipstick is just the beginning. Nails and hair are also a part of the equation!
Halfway around the world, in Spain, the Lipstick Effect is in full effect- Click this link for the full article, “The Salon index as Spain’s Economic Indicator”