Category Archives: Culture

The Other Threat to Men of Color

iStock_000000403827LargeImprisonment and gun violence are the threats to the lives of Black men that are most commonly discussed and reported…for valid reason.

Approximately 12–13% of the American population is African-American.  African-Americans make up 60% of the 2.1 million male inmates in jail or prison

According to a study from the Pew Research Center for People and the Press, a young Black man is nearly five times more likely to be killed by a gun than a young White man. If a Black person is killed by a gun, it is judged a homicide 82 percent of the time. For the broad population, most gun deaths are ruled accidental or the result of suicide; only 34 percent of gun deaths are attributed to murder.

There is another threat.  Click here to learn more.

HIV is a pervasive threat that continues to spread rapidly.  Chief among the challenges that contribute to its spread are poverty, lack of access to health care, higher incidence of sexually transmitted infections, lack of awareness and stigma.

Unfortunately, HIV awareness and how people of color are disproportionately affected are not reported enough.  We are midst of a health crisis.  Education and information about the HIV epidemic is essential.

 

Tough Love and Truth about the Ad Industry

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Pepsico President — Global Beverages Group, Brad Jakeman  

and

Harley-Davidson, Chief Marketing Officer Mark-Hans Richter “truth tell”  about the ad industry.

“The Lack of Diversity”

“I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women,” he said. “Innovation and disruption does not come from homogeneous groups of people.”

“Fake Fight: Millennials vs. Boomers” — Why limit (your) growth to marketing directed to young adults?

“Youth does not own cool. Youth does not own growth. Youth does not own innovation or disruption.” he said. “Old people are a growth market, too.”

The article, Pepsico Exec Has Tough Words For Agencies, underscores issues that have long been prevalent in the ad industry.

Chief among these is diversity or more appropriately, the lack of diversity within the industry.

Whether the target audience is African- American, Latino, Asian, Women, LGBT or combinations including one or more, your agency has to have knowledgeable staff in order to effectively connect.

 

“Ghetto Uber” or When S%*t Works Out

I had meetings in Los Angeles last week and flew into LAX.

I didn’t make arrangements to be picked up like I normally do, assuming that I’d order a ride from Uber when I landed.  I was surprised and disappointed to discover that Uber cannot pick up passengers at LAX.

So, I did the next best thing – stood in line for a cab. 

As I stood waiting a young brother approached me and asked if I needed a ride.  He was neatly dressed in a black suit with a white shirt, armed with an Ipad and had an outwardly friendly disposition. 

I told him yes, I did need a car and gave him my destination. He plugged the address into his Ipad and quoted me a fair based on the 20 mile trip. 

“All Love and Respect will get you there right away Sir, and much cheaper than a cab.”

Meanwhile the arrival area at Terminal 7 was absent of cabs and I was the sixth person waiting in an ever growing line. 

I thought to myself, why not give the young brother a try? 

I agreed to his terms.  He grabbed my suitcase, explained that a client’s flight was an hour and a half delayed, led the way to his car and off we went. 

His Lincoln Town Car was immaculate and the complimentary bottle of water was a nice touch.  The a/c was on full blast and the dulcet tones of Anita Baker provided the soundtrack for our ride. I spent the 1/2 hour car ride on my cell and ended my last call just as we pulled up to my destination. I thanked Taylor for getting me there so quickly. 

I am not in the habit of getting into unmarked cabs and I am certainly not the trusting type.  This experience proved that you can never judge a book by its cover.  It wasn’t Uber but it produced the same results.  A young Black Entrepreneur focused on giving superior service. The right time.  The right place. A chance encounter.

“Ghetto Uber” that demonstrated “all love and respect”…or a perfect scenario when “it” worked out?

 

 

White people have 13 dollars for every dollar held by Black Americans

Sobering statistics regarding African-American and Latino wealth from the Pew Research Center.

 

US dollar

“While the wealth of whites leveled off as the economy began to heal between 2010 and 2013, Blacks and Hispanics experienced continued decline.”