Category Archives: target audience

The Other Threat to Men of Color

iStock_000000403827LargeImprisonment and gun violence are the threats to the lives of Black men that are most commonly discussed and reported…for valid reason.

Approximately 12–13% of the American population is African-American.  African-Americans make up 60% of the 2.1 million male inmates in jail or prison

According to a study from the Pew Research Center for People and the Press, a young Black man is nearly five times more likely to be killed by a gun than a young White man. If a Black person is killed by a gun, it is judged a homicide 82 percent of the time. For the broad population, most gun deaths are ruled accidental or the result of suicide; only 34 percent of gun deaths are attributed to murder.

There is another threat.  Click here to learn more.

HIV is a pervasive threat that continues to spread rapidly.  Chief among the challenges that contribute to its spread are poverty, lack of access to health care, higher incidence of sexually transmitted infections, lack of awareness and stigma.

Unfortunately, HIV awareness and how people of color are disproportionately affected are not reported enough.  We are midst of a health crisis.  Education and information about the HIV epidemic is essential.

 

Tough Love and Truth about the Ad Industry

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Pepsico President — Global Beverages Group, Brad Jakeman  

and

Harley-Davidson, Chief Marketing Officer Mark-Hans Richter “truth tell”  about the ad industry.

“The Lack of Diversity”

“I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women,” he said. “Innovation and disruption does not come from homogeneous groups of people.”

“Fake Fight: Millennials vs. Boomers” — Why limit (your) growth to marketing directed to young adults?

“Youth does not own cool. Youth does not own growth. Youth does not own innovation or disruption.” he said. “Old people are a growth market, too.”

The article, Pepsico Exec Has Tough Words For Agencies, underscores issues that have long been prevalent in the ad industry.

Chief among these is diversity or more appropriately, the lack of diversity within the industry.

Whether the target audience is African- American, Latino, Asian, Women, LGBT or combinations including one or more, your agency has to have knowledgeable staff in order to effectively connect.