Pepsico President — Global Beverages Group, Brad Jakeman
Harley-Davidson, Chief Marketing Officer Mark-Hans Richter “truth tell” about the ad industry.
“The Lack of Diversity” —
“I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women,” he said. “Innovation and disruption does not come from homogeneous groups of people.”
“Fake Fight: Millennials vs. Boomers” — Why limit (your) growth to marketing directed to young adults?
“Youth does not own cool. Youth does not own growth. Youth does not own innovation or disruption.” he said. “Old people are a growth market, too.”
“There are some positives heading into the holiday season: improving consumer confidence, lower gas prices and job gains, all of which should spur consumer spending, much of which will be led by multicultural consumers and large households.”