I am continually fascinated by consumer behavior. And just when I think I have it pretty much figured out, a new finding shows that there is so much to learn.
“When gas prices fall, Americans reliably do two things that don’t make much sense. They spend more of the windfall on gasoline than they would if the money came from somewhere else. And they don’t just buy more gasoline. They switch from regular gas to high-octane.”
I had meetings in Los Angeles last week and flew into LAX.
I didn’t make arrangements to be picked up like I normally do, assuming that I’d order a ride from Uber when I landed. I was surprised and disappointed to discover that Uber cannot pick up passengers at LAX.
So, I did the next best thing – stood in line for a cab.
As I stood waiting a young brother approached me and asked if I needed a ride. He was neatly dressed in a black suit with a white shirt, armed with an Ipad and had an outwardly friendly disposition.
I told him yes, I did need a car and gave him my destination. He plugged the address into his Ipad and quoted me a fair based on the 20 mile trip.
“All Love and Respect will get you there right away Sir, and much cheaper than a cab.”
Meanwhile the arrival area at Terminal 7 was absent of cabs and I was the sixth person waiting in an ever growing line.
I thought to myself, why not give the young brother a try?
I agreed to his terms. He grabbed my suitcase, explained that a client’s flight was an hour and a half delayed, led the way to his car and off we went.
His Lincoln Town Car was immaculate and the complimentary bottle of water was a nice touch. The a/c was on full blast and the dulcet tones of Anita Baker provided the soundtrack for our ride. I spent the 1/2 hour car ride on my cell and ended my last call just as we pulled up to my destination. I thanked Taylor for getting me there so quickly.
I am not in the habit of getting into unmarked cabs and I am certainly not the trusting type. This experience proved that you can never judge a book by its cover. It wasn’t Uber but it produced the same results. A young Black Entrepreneur focused on giving superior service. The right time. The right place. A chance encounter.
“Ghetto Uber” that demonstrated “all love and respect”…or a perfect scenario when “it” worked out?