Category Archives: Eric’s Musings

White people have 13 dollars for every dollar held by Black Americans

Sobering statistics regarding African-American and Latino wealth from the Pew Research Center.

 

US dollar

“While the wealth of whites leveled off as the economy began to heal between 2010 and 2013, Blacks and Hispanics experienced continued decline.”

 

22% of Americans Are Already Christmas Shopping – Led By Multicultural Consumers

Macy

…but who is surprised?

“There are some positives heading into the holiday season: improving consumer confidence, lower gas prices and job gains, all of which should spur consumer spending, much of which will be led by multicultural consumers and large households.”

Click below for the full Nielsen article

http://www.nielsen.com/us/en/insights/news/2014/christmas-in-october-not-quite-but-22-percent-of-americans-are-already-shopping.html

 

 

This is Me. I am Black. And I am Proud.

Young stylish black man in sepia

A recent report shows that Blacks want companies to recognize their unique culture.
The overwhelming majority of those surveyed, 87%, feel ethnic recognition is important compared to 59% of the general population.
Seventy-three percent of African-American adults 18-54 years old stated that cultural/ethnic heritage is a critical part of their cultural identity.

Click below to read more —

http://www.nielsen.com/us/en/insights/news/2014/connecting-through-culture-african-americans-favor-diverse-advertising.html

The African-American Woman Offers Unparalleled Opportunities for Brands

IMG_4004Check out this link from Nielsen to gain insight as to why a conversation with “her” is essential…and makes very good business sense

http://www.nielsen.com/us/en/insights/reports/2014/powerful-growing-influential-the-african-american-consumer.html