The importance and value of local store marketing are powerful and should be taken seriously by every business owner. The potential and return on investment should never be underestimated. A Black Enterprise article,8 Ways to Get Free Publicity For Your Small Business or Startup, is a great place to start. Check out the article — numbers 1, 4, 6 & 8 are easy to implement! If you’re interested in learning more or discussing how you can generate a buzz and demand in your local market, let’s have a conversation.