Today I learned a New Term, “Multi-Culti” Appeal

Pronounced “Mul-tee Cul-tee

Multi-Culti Appeal is all the rage among marketers.

The premise of this NPR Marketplace story is focused on the new Mattel campaign targeting Latina Moms –

The campaign slogan, “Toy Feliz” – a play on “Estoy Feliz” – Spanish for “I am Happy.”

An interesting story that lands nicely on a key point by the story’s author, Carmem Wong Ulrich —

“It’s always been about the dollars.  All retail is about the dollars…every single piece of it.”

Click here to listen

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