Pronounced “Mul-tee Cul-tee”
Multi-Culti Appeal is all the rage among marketers.
The premise of this NPR Marketplace story is focused on the new Mattel campaign targeting Latina Moms –
The campaign slogan, “Toy Feliz” – a play on “Estoy Feliz” – Spanish for “I am Happy.”
An interesting story that lands nicely on a key point by the story’s author, Carmem Wong Ulrich —
“It’s always been about the dollars. All retail is about the dollars…every single piece of it.”
Click here to listen