The Value…and influence of the African-American Television Viewer – Click here
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Author Archives: Eric Roberts
White people have 13 dollars for every dollar held by Black Americans
Sobering statistics regarding African-American and Latino wealth from the Pew Research Center.
“While the wealth of whites leveled off as the economy began to heal between 2010 and 2013, Blacks and Hispanics experienced continued decline.”
22% of Americans Are Already Christmas Shopping – Led By Multicultural Consumers
…but who is surprised?
“There are some positives heading into the holiday season: improving consumer confidence, lower gas prices and job gains, all of which should spur consumer spending, much of which will be led by multicultural consumers and large households.”
Click below for the full Nielsen article
This is Me. I am Black. And I am Proud.
A recent report shows that Blacks want companies to recognize their unique culture.
The overwhelming majority of those surveyed, 87%, feel ethnic recognition is important compared to 59% of the general population.
Seventy-three percent of African-American adults 18-54 years old stated that cultural/ethnic heritage is a critical part of their cultural identity.
Click below to read more —
