My co-workers and I are in the throes of what we call “planning.”

To the uninitiated, this “annual ritual” is when we “plan” a marketing calendar on behalf of a specific client for the upcoming year.

In anticipation of this, I typically read as much as I can get my hands on relating to the African-American Consumer.

There was an article in The New York Times today, “Black Women See Fewer Black Men at the Altar,” that caught my attention.

While intrigued and fascinated by the content of this article, I couldn’t help but feel that it didn’t tell the whole story.

The Evolution of Black Women in America shows a shift and “re-org” of her priorities…her needs, desires and ultimately, what is motivating to her.

Fact – Younger Black women are delaying and/or forgoing childbearing.

Only 13% age 18 – 24 are living with related children compared to 37.9%,
age 25-34

…and this makes sense, because delayed childbearing has, in my opinion, a direct correlation to increased levels of college enrollment and graduation rates.

One could go further and say that this translates to higher paying jobs and the ability to pursue and commit to career growth and development.

Fact – 40% of Black adults, 18 years of age and older are married compared to 57% of all adults.
Conversely, 42% of Black adults have never married versus 26% of all adults.

There is a Bill Cosby quote that may be the best articulation of the evolution of Black women in America:

“I don’t know the key to success, but the key to failure is trying to please everybody.”

Perhaps it is “harder for Black women to find a husband.”
But could it be that it is not at the top of her new priority list?

Click here -to read the full article from the Times.