Category Archives: Eric’s Musings

“Ghetto Uber” or When S%*t Works Out

I had meetings in Los Angeles last week and flew into LAX.

I didn’t make arrangements to be picked up like I normally do, assuming that I’d order a ride from Uber when I landed.  I was surprised and disappointed to discover that Uber cannot pick up passengers at LAX.

So, I did the next best thing – stood in line for a cab. 

As I stood waiting a young brother approached me and asked if I needed a ride.  He was neatly dressed in a black suit with a white shirt, armed with an Ipad and had an outwardly friendly disposition. 

I told him yes, I did need a car and gave him my destination. He plugged the address into his Ipad and quoted me a fair based on the 20 mile trip. 

“All Love and Respect will get you there right away Sir, and much cheaper than a cab.”

Meanwhile the arrival area at Terminal 7 was absent of cabs and I was the sixth person waiting in an ever growing line. 

I thought to myself, why not give the young brother a try? 

I agreed to his terms.  He grabbed my suitcase, explained that a client’s flight was an hour and a half delayed, led the way to his car and off we went. 

His Lincoln Town Car was immaculate and the complimentary bottle of water was a nice touch.  The a/c was on full blast and the dulcet tones of Anita Baker provided the soundtrack for our ride. I spent the 1/2 hour car ride on my cell and ended my last call just as we pulled up to my destination. I thanked Taylor for getting me there so quickly. 

I am not in the habit of getting into unmarked cabs and I am certainly not the trusting type.  This experience proved that you can never judge a book by its cover.  It wasn’t Uber but it produced the same results.  A young Black Entrepreneur focused on giving superior service. The right time.  The right place. A chance encounter.

“Ghetto Uber” that demonstrated “all love and respect”…or a perfect scenario when “it” worked out?

 

 

The Shade of It All

2014-07-19 18.00.57In my line of work there is a saying (and belief) that suggests that if something works (or sells) with African-American Consumers, it is certain to work everywhere…and with all consumers.

This belief is fueled in part by the fact that African-Americans are trendsetters, creators and early adopters of what has historically become mainstream.

The New York Times Magazine article, “A Thousand Cuts,” among others things, provides an interesting historical perspective on why African-American and LGBT communities should celebrate the things they have in common versus differences that divide and separate.

From music to fashion to language, much has been appropriated from minorities and embraced as part of the mainstream and pop culture, including shade.

 

White people have 13 dollars for every dollar held by Black Americans

Sobering statistics regarding African-American and Latino wealth from the Pew Research Center.

 

US dollar

“While the wealth of whites leveled off as the economy began to heal between 2010 and 2013, Blacks and Hispanics experienced continued decline.”

 

22% of Americans Are Already Christmas Shopping – Led By Multicultural Consumers

Macy

…but who is surprised?

“There are some positives heading into the holiday season: improving consumer confidence, lower gas prices and job gains, all of which should spur consumer spending, much of which will be led by multicultural consumers and large households.”

Click below for the full Nielsen article

http://www.nielsen.com/us/en/insights/news/2014/christmas-in-october-not-quite-but-22-percent-of-americans-are-already-shopping.html

 

 

This is Me. I am Black. And I am Proud.

Young stylish black man in sepia

A recent report shows that Blacks want companies to recognize their unique culture.
The overwhelming majority of those surveyed, 87%, feel ethnic recognition is important compared to 59% of the general population.
Seventy-three percent of African-American adults 18-54 years old stated that cultural/ethnic heritage is a critical part of their cultural identity.

Click below to read more —

http://www.nielsen.com/us/en/insights/news/2014/connecting-through-culture-african-americans-favor-diverse-advertising.html